WHEN SELLING YOUR COACHELLA VALLEY HOME, it's nice to know you're doing business with a company that has satisfied numerous home sellers before you. RE/MAX Desert Properties has a track reacord of performance and will guide you to your next chapter with consideration, communication, and cooperation.

Strange thing though, our best work is hard to show. It's when we're negotiating on your behalf against the other agent. It's when we're handling the REquest for Repairs. Or when we come across a trouble spot in the deal.  We've encountered most difficult deals and personalities before, and we know how to handle them. Often, we can spot them ahead of their full reveal. A half sentence in an email. A delay on the buyers half at a critical point. There's always a trouble spot, somewhere. But that's what we're good at. We reduce mountains of trouble into mere speedbumps.

Even before the listing agreement is signed, we're prepared to go to work for you. This is why we provide a strategic marketing plan and performance system, which we can deliver in pdf form upon request by clicking asking for a copy of HOW TO SELL MY COACHELLA VALLEY HOME from our Contact page.

Furthermore, if you want an Ai generated market report on your home or neighborhood, you can click here: Computerized Seller Home Valuation Report, and be taken a webpage with lots of details about sales prices, days on market, etc. But to me, there's nothing like good-old-fashioned human being know-how

So, if you prefer the personal approach, stick with me, right here, and we'll go thru the Home Sale Process together, and at any point in this presentation if you want to speak to one of our agents, please give us a call at 760.203.2771 and we'll give you a personal Comparative Market Analysis for your home, along with a customized Strategic Marketing Platform to get the job done.

So, let's begin with when you first interview an agent...

Usually, a person, or couple, considering selling their home has a few questions up front. Do us a favor and come up with your top couple questions right now. Do you have them in your head?

Are these your questions?

For most, these are the top three questions a prospective home seller has for an agent interviewing to list a home for sale. Let's keep these in mind as we look at how RE/MAX Desert Properties performs for their clients.

The goal is to get you as much money for your home in a reasonably short period of time, or at least on a timeframe that meets your schedule. Correct?

So, basically, this is what we're going to try and do together.

If we are going to travel this path together, we need to meet, and at that interview you're going to see if we fit your idea of what an agent should do and be.

Likewise, we're going to interview you to ensure your objectives are based in reality and that we can deliver your satisfaction (and hopefully, exceed your expectations) in an achievable timeframe and manner

Therefore, as we answer your questions, we have a few of our own:

1. Are all the owners/deed holders here?
2. Why do you want to sell?
3. Do you have your next home picked out already?
4. When would you like to sell by?
5. Has anybody else already tried to sell your home? How did that go?
6. Would you consider Seller financing? A Lease Option? Is it currently financed with a VA loan?
7. Do you have any special needs that must exist for you to sell your home?
8. How much would you like to list your home for?
9. What's the least you would take for it?
10. What other questions or concerns do you have?

Sometimes, these questions will lead into a few more, such as

1. Are there any unpermitted additions?
2. Do you have any liens against the home that I am unaware of?
3. Do you have a solar system or water purification system? Are they paid off?
4. Must you sell this home before you buy your next one?
5. Will you be living here while we are trying to sell this home?

I'm certain you have some questions of your own. We'd be very happy to answer them This presentation is designed to answer most questions. However, if you need them answered sooner that this site is providing, this is an excellent time to give us a call at: 760.203.2771.

At other times, the home seller will come up with a question that is best answered by a sheet I developed which I call, THE TOP TEN MISTAKES A HOME SELLER MAKES.

Or, we can just turn the page together to the next part of the listing presentation.

If you are interviewing any of our agents in person, click here to see a list: AGENTS, you will find that each and every one of them has the unique talents needed to sell your home. If you prefer, you are welcome to contact RE/MAX Desert Properties broker, owners, or managers direct at 760.203.2771 and ask for a referral to an agent. Your satisfaction is our primary concern and we will work hard to deliever or exceed your espectations.

As part of RE/MAX Holdings, LLC, we also work for one of the Top Brokerages in the world. Our global footprint is bigger than any other real estate company worldeide, with brokerages in over 110 countries and more than 130,000 agents, and our main website REMAX.com is the #1 visited brokerage branded website on the planet

Hopefully, you are comfortable with proceeding onward together on this Path to a Sale. If there are no further questions at this point, let's review our Marketing Checklist together. Let's talk about how we're going to market your home to ensure that every person who is in the market for a home like yours knows that your home is for sale.

Notice in the checklist above that there are Four types of properties identified

• Hig-Value Homes
• Luxury Homes
• Historically Significant Homes
• Your Home

I do this so we can talk specifically about the services we offer on every sale. I like to leave no stone left unturned. Not every home needs every serviuce. As a matter of fact, some services can actually hurt the prospect of maximizing a sale.

For instance, using a Matterport Camera on a regular single family home or condo will hurt sales because it brings the buyer too much into the home without actually walking through it. What? You might say... Yes. By bringing a prospective buyer into a home via a matterport tour, they can see every little flaw, like a carpet stain, and many prospective buyers will nix your home from their Gotta See List, thereby denying themselves that fantastic upper patio view, or some other feature which makes your home so special. Whereas, such a digital tour will help eliminate the look-loos from trampling through a luxury home.

Knowing where and how to best market your home is what we at RE/MAX do.

What this checklist normally does is sets the proper expectations for both seller and agent. As we go down the list and talk about signage and open houses and advertising and social media and access, we can delve into the actual day-to-day performance of an agent's duties and a seller's wants & needs.

If you have questions regarding our marketing strategies, we'd love to talk. Give us a call at: 760.203.2771.

Personally, I find great strength in these attributes:

1. High-quality photographs
2. Excellent verbiage in the property description
3. Easy access to the property
4. Appropriatre pricing for the condition of the home

Appropriate pricing does not mean we have to be the least edxpensive property in any specific area, neighborhood, or category of home,. But it must be priced in a defendable range that makes sense for the majority of buyers. Most buyers, and this is even more true as the home trends more and more into the luxury market, trend to be somewhat intelligent. Otherwise, let's be frank, they wouldn't have been able to earn enough money to purchase a home in the first place. Plus, we all have the internet, and they can go to numerous real estate websites, just like you, and run market reports, or talk to realtors, or do the other research necessary to know they are not overpaying. Again, we don't have to be the least expensive, but we do have to be able to justify the price and be reasonable. If we squeeze all the juice out of the lemon, no one is going to want to buy it.

Now, usually at this point, we start discussing price. But, I need to kn ow your address and prefer to meet in person when discussing something as sensitive as how much is your home worth. In which case, you should call us at: 760.203.2771.

This is exactly the point where, if I had a current and up-to-date Comparative Market Analysis on your exact home, along with a recent walk-thru of the property, I am able to recommend an exact price.

However, rather than pushing for an in-person interview at this ppint, let me instead show you what we really need to actually sell your home in amanner to satisfy your desires.

The last thing we discuss, and often the second-most important thing, other than the price of their home, is the sales commission due to the agent. Let me say this: We are reasonable. Once we are officially hired, a listing agreement is signed, the sign is placed in the yard, photos are taken, and the property details are uploaded to the MLS.

This is when the real work starts. Or, at least, partly so. this is definitely when the client starts seeing showings, and hopefully offers. This is when we call the Seller and they start hearing feedback from the other agents which sometimes results in a quick sale and sometimes we experience the days dragging on a little. Sometimes a price adjustment is in order, and sometimes we hold open houses to bring in more sets of eyes. Or, sometimes we realize the one significant flaw we thought would be overlooked is all every prospective buyer sees. This is where a salesperson displays a sense of diplomacy in communicating with the seller. And, we communicate a lot. At least once a week. Often more. But once again, this is where the real work starts, because through all the communication and patience and flexibility of the seller, the sales skills of the agent shines through, and then...we have an offer.

This is where Negotiations begin and a RE/MAX agent shines. Having some insight into whether the offer is valid is a strong point of the negotiations. Even if we accepted the offer, can the buyer truly perform? Do they have the funds? Do they have the financing? The down payment? How are we priced? Is their offer a fair one? And will they comply with the lesser, yet still importasnt, points of the deal, like:

• Will they accept the present condition?
• Is the length of escrow acceptable?
• Are the furnishings and appliances in or out of the deal?
• What about a Home Warranty, Title Insurance, and other terms?

All these points go into negotiations, and it's the job of the realtor to negotiate these terms to the sellers satisfaction. And this is a very difficult ability to describe in the ethereal. However, in real life, this is where RE/MAX agents excel. Often times, as the negotiations heat up, these negotiations are done through a serious of phone phone calls back and forth between agents and their clients over the span of just a few hours, or less.

And voila! We have a deal! Let's enter escrow. We have Acceptance!

It is now time to hand over the Purcahse Agreement Contract and any counter offers and/or addendums to an escrow officer, and begin the 14-60 process of Closing. FYI, most escrows are about 30 days long. However, they can be shorter or longer dependning upon whether the buyer is paying cash, has waived inspections (most don't), the property is on leased land, is a FHA or VA loan, etc., or either b uyer or seller simply wants a specific term of esrow length to allow them to coordinate their move.

During this time the clock is ticking.

Standard timeframes give the buyer 17 days to do inspections on the home and to secure their financing.

I know, I know. You said, "We're selling the home AS IS!" and "I thought they had a Pre-Qualification letter!"

We are, and they do.

However, under California law, unless they officially waived all inspections (practically no one does), the buyer still has the right to do inspections. By telling them we are selling in AS IS conditio, we are forewarning them that the seller does not intend to do any repairs. So, they inspect, and we all review the report the inspector provides. yes. You get a copy of the buyers report. And then, the buyer decides if they wish to remove their Inspection Contingency. They can still make a Request for Repairs, and we can still remind them we are selling the home AS IS.

This is another negotiating step where your realtor can shine. By forewarning the buyer our intentions, we hopefully minimize their indulgences to make demands, and if they still do, we remind them of the good deal we are giving them on the home, and it's other strong selling points, like location, condition, architectural style, HOA amenities, the fact that we possibly had multiple offers coming in at the time of acceptance, etc.

Sometimes, the realtor can even pre-empt this scenario of going awry by negotiating shorter inspection periods into the Counter Offers, thereby minimizing the length of time the home is taken off the market. A 10-day inspection period is not uncommon.

One way or the other though, we get through inspections and the buyers remove this contingency.

Simultaneously, the buyer is having the home appraised and working with their lender to verify income, credit, down payment, etc., so they can remove their Finance Contingency. It is up to a good realtor to communicate with the loan officer of the buyer's to ensure that the process is moving smoothly. If there's any sign of shenanigans, the realtor should inform the seller and a Notice to Perfom be submitted to the buyer's agent. I suggest this delicately though. Because, sometimes, holidays, Covid, a busy market, or other factors, may legitimately slow down the process. A good agent is in tune with the market and can advise appropriately. Does the buyer deserve a few more days, or should we act? Each situation is different.

Other contingencies may may need to be removed:

• HOA Approval
• Land Lease Approval
• Solar Lease Approval
• Etc.,

Each of these are tackled in due order. A mere matter of normal business for a RE/MAX agent.

And then, we proceed to closing.

In the final week of escrow, the buyer, or the buyer's lender, places the final funds into escrow necessary for the full payment to be ready for transference. Escrow completes an Estimated Closing Costs document, the buyer does a Final Walk-Thru for Verification of Property, citing that the home is in roughly the same condition, (or better. depending upon if repairs were made), and escrow submits to the County Recorder for transfering title, and in most cases, by 6pm on the day of closing, both Buyer and Seller get a phone call from their agent, saying, "Congratulations! We've Closed!."

We are not a one-size fits all shop. We sometimes customize commissions based upon the sales and marketing efforts and costs that our sellers request. We are also very very good at what we do and deserrve far more than most other agents out in the world, although we do not charge excessively, and are very reasonable.. But let me offer just one quick word of advice in regards to an agent earning a commission. The words are They Earned It. You pay us nothing unless we sell your home for a price you are comfortable with. In most cases, the price of photographs, advertising, and sometimes other items, falls squarely from our pocketbook, before we ever earn a dime from the seller.

And, the most important part for your consideration is, we are very good at helping you get onto the next part of your life with the resources to set yourself up in style.

So, instead of negotiating a commission, right here and now, before we've even met, let's get together soon and in the meantime, I'll share what some of what our past clients have said about us in their online reviews.

And, if you want further proof. Let me share some of our recent Sales history: